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Google tracks your Eyes

You: What??!!!! Are you crazy???????

Me : No, I am not.

And here is the explanation why I am not crazy. The User Interface research lab of Google is doing research in this area. It is very much helpful & crucial to get the attention of the user who is searching online.

When you search something on Google, where your eyes will be looking? First result? Bold letters? or Images in the results?

The Google Engineers are working on giving answers to the above questions and trying to utilise the findings to read the minds of the searchers.

Check out their official blog entry on it to know more.

Update: I found it in IBM research site as well. Check out Project Eye Gaze

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